Cookie Guidelines

This website uses cookies. We use cookies to personalize contents and displays, to be able to offer functions for social media and to analyze accesses to our website. In addition, we pass on information relating to your use of our website to our partners for social media, advertising and analysis. Our partners possibly combine this information with additional data which you have provided to them or which they have collated in the course of your use of their services. You consent to our cookies when you continue to use our website.

Cookies are small text files which are downloaded onto all devices which you use to access a website. They are widely used and serve to make websites usable or more usable and to provide the suppliers of the website with information on user behaviour. You can find more information on how cookies work  (in English)  at  http://www.allaboutcookies.org.

All websites operated in the European Union must obtain the consent of the user before cookies (or similar technologies) are used or stored on their computers or mobile devices.

Why do we use cookies?

Cookies help us to understand how visitors use our website. In this way, we can better tailor our website to the interests and needs of our clients and offer you a better user experience when visiting our website. The cookies used ensure, for example, that when navigating the individual pages of our website, user preferences such as language settings are maintained. In addition, cookies should protect our systems and ensure that your data are safe when using our services.

We use the following types of cookies:

  • Absolutely essential cookies– cookies necessary for operating our website are assigned to this category. For example, these are cookies which identify you when you log on. They allow you to move freely over our website and use all the desired services. These cookies are activated when you come onto our website and whilst you are using it.
  • Compliance cookies– we need these cookies to satisfy legal compliance requirements – for example in the area of money laundering and fraud prevention – and to prevent your account being misused by other users. These cookies are activated when you come onto our website and whilst you are using it.
  • Performance cookies– these cookies assist with the functioning of our website and help us to provide you with a better service. They document, for example, which pages you visit particularly frequently or if an error message is displayed to you.
  • Functionality cookies– this category includes all cookies which allow us to offer you a more highly personalized service and which allow our website to note settings once made, for example, the region from which you come or your language setting.
  • Third party cookies– when you visit a website within our website on which contents of third parties are embedded, e.g. YouTube or Twitter, it can be the case that cookies are placed on your device by these sites. We have no control over these cookies. If you want to find out more about which types of cookies may be downloaded, please obtain more precise information from the websites of the specific third-party providers.
  • Third party cookies for obtaining information– these cookies – e.g. from Facebook or Google – collate information as to which pages you visit inside our website. The collated information helps us to better understand our clients. In addition, we can use the collated information to create advertising displays directed at target groups.

Which cookies are used?

You can see from the following table which cookies we use and the purpose they serve. The cookie declaration was last updated on 21.05.2018.

Necessary

Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure regions of the website. The website cannot function correctly without these cookies.

Name Provider Purpose Expires Type
CookieConsent CookieConsent Stores the agreement status of the user for cookies on the current domain. 12 month HTTP Cookie

Preferences

Preference cookies allow a website to recall information which influences the way in which a website behaves or appears such as your preferred language or the region where you are located.

Name Provider Purpose Expires Type
CookieConsent CookieConsent Stores the agreement status of the user for cookies on the current domain. 12 month HTTP Cookie
userlang [x3] wpml.com Stores the language version of a website selected by the user. 12 month HTTP Cookie

Statistics

Statistics cookies help website owners to understand how visitors interact with websites by collating and notifying information anonymously.

Name Provider Purpose Expires Type
_utma Google Analytics* With this cookie we can count how many users visit our website. It is usually placed on your first visit to our website. If you delete it (e.g.by deleting all cookies via the browser settings) a new one will be placed on your next visit. 26 month HTML Cookie
_utmb Google Analytics* This cookie is used to count so-called user sessions, i.e. every visit to our website (but not every click on a new website or another region inside the website). This cookie becomes invalid after 30 minutes of inactivity. If you access our website again after this time has expired, a new cookie is stored. 26 month HTML Cookie
_utmc Google Analytics* This cookie is used to count and document the end of the user session – that is a visit to our website in which you can however access several web pages or regions of our website. This cookie becomes invalid after 30 minutes of inactivity. If you access our website again after this time has expired, a new cookie is stored. 26 month HTML Cookie
_utmv Google Analytics* This cookie is used to segment user groups on the website. For example, registered and non-registered users are distinguished and their user behaviour is considered separately. 26 month HTML Cookie
_utmz Google Analytics* This cookie documents how visitors arrive at a page – e.g. via a display or a specific search engine. We use this information to measure how effective our online advertising is and to study how we can improve navigation within our website. 26 month HTML Cookie
ref Google Analytics* This cookie documents from which website a visitor has arrived at our website. 26 month HTML Cookie
_ga Google Analytics* Registers a unique ID which is used to generate statistical data on how the visitor uses the website. 24 month HTTP Cookie
_gat Google Analytics* Is used by Google Analytics to restrict the demand rate. Session HTTP Cookie
_gid Google Analytics Registers a unique ID which is used to generate statistical data on how the visitor uses the website. Session HTTP Cookie
Facebook www.facebook.com/help/cookies
Twitter help.twitter.com/de/rules-and-policies/twitter-cookies
Google+ www.google.de/intl/de/policies/privacy/

Marketing

Marketing cookies are used to follow visitors on websites. The intention is to show displays which are relevant and appealing for the individual user and therefore more valuable for publishers and advertising third parties.

Name Provider Purpose Expires Type
c bidswitch.net
rubiconproject.com
Regulates the synchronization of user identification and exchange of user data between different display services. 12 month HTTP Cookie
collect google-analytics.com Is used to send data about the device and the behavior of the visitor to Google Analytics. Session Pixel Tracker
fr facebook.com Is used by Facebook to display a series of advertising products, for example, real-time bids of third-party advertisers. 3 month HTTP Cookie
GPS youtube.com Registers a unique ID on mobile devices to enable tracking based on the geographical GPS location. Session HTTP Cookie
IDE doubleclick.net Verwendet von Google DoubleClick, um die Handlungen des Benutzers auf der Webseite nach der Anzeige oder dem Klicken auf eine der Anzeigen des Anbieters zu registrieren und zu melden, mit dem Zweck der Messung der Wirksamkeit einer Werbung und der Anzeige zielgerichteter Werbung für den Benutzer. 1 Jahr HTTP Cookie
khaos rubiconproject.com Used by Google DoubleClick, to register and report the actions of the user on the website after the display or clicking on one of the displays of the provider with the purpose of measuring the effectiveness of advertising and the display of targeted advertising for the user. 1 year HTTP Cookie
PREF youtube.com Registers a unique ID used by Google to obtain statistics as to how the visitor uses YouTube videos on different websites. 8 month HTTP Cookie
put_# rubiconproject.com Registers anonymous user data such as IP address, geographical location, web pages visited and which displays the user has clicked on with the aim of optimizing the displays of advertising based on the movement of the user on websites which use the same display network. 29 days HTTP Cookie
rpb rubiconproject.com Registers anonymous user data such as IP address, geographical location, web pages visited and which displays the user has clicked on with the aim of optimizing the displays of advertising based on the movement of the user on websites which use the same display network. 29 days HTTP Cookie
test_cookie doubleclick.net Used to check whether the user’s browser supports cookies. Session HTTP Cookie
VISITOR_INFO1_LIVE youtube.com Attempts to estimate the user bandwidth on pages with integrated YouTube videos. 180 days HTTP Cookie
YSC youtube.com Registers a unique ID to obtain statistics of the YouTube videos seen by the user. Session HTTP Cookie

Non-classified

Non-classified cookies are cookies which we are just trying to classify together with providers of individual cookies.

Name Provider Purpose Expires Type
ads/user-lists/# google.com Non-classified Session Pixel Tracker
rpx rubiconproject.com Non-classified 29 days HTTP Cookie
tr facebook.com Non-classified Session Pixel Tracker

*you can find further information on Googles’ help pages and in the data protection declaration:

Can I withdraw my agreement to the use of cookies?

If you would like to withdraw your agreement, you can delete cookies at any time via your browser settings. Further information on deleting and blocking cookies (in English) can be found here: http://www.aboutcookies.org/Default.aspx?page=2

How can I delete or block cookies?

You can delete cookies by defining in the browser settings that no cookies or only certain cookies may be set. If you decide to block all cookies, it may be the case however that you can no longer access certain regions of our website or the entire presence. If you have not defined in the browser settings that no cookies may be stored, cookies are set by our system as soon as you come onto our website.

Information about cookies

You can find a lot of useful information on cookies (in English) at: http://www.allaboutcookies.org/

Internet Advertising Bureau

The Association for Promoting Online Advertising  has published a guide for usage-based online advertising which you can find at the following address: http://www.youronlinechoices.eu/

International Chamber of Commerce Great Britain

Information on the Cookie Guide of the ICC (UK) can be found (in English) at: http://www.international-chamber.co.uk/our-expertise/digitaleconomy

Please note: we reserve the right to amend this guideline at any time by publishing a revised version on our website. The revised version will become effective at the time of publication. In addition, far-reaching amendments will be notified 30 days in advance by a reference to the guideline page of our website.